Building a vibrant San Diego community of like-minded people, local creators and brand partners who love high-vibe, curated social experiences.

Jocelyn founded Sip & Social Club to bring San Diego's most vibrant community together through unforgettable, high-energy experiences. What started as intimate social gatherings has grown into a full-service event and brand activation studio trusted by local businesses and national brands alike.

When she's not producing the next activation, you'll find her scouting new San Diego venues, collaborating with local creators, or dreaming up the next can't-miss experience.

Events are about more than just aesthetics. They're about real people and real impact. That's where Genel comes in. With a passion for ethical leadership and intentional community-building, Genel guides our team to make sure every activation genuinely serves and uplifts the San Diego community.

Whether she's vetting mission-aligned brand partners, championing local creators, or keeping our gatherings inclusive and welcoming, Genel is the compass that keeps Sip & Social rooted in authenticity.